Hearing Direct Launches Holistic Audiology Service - HDcare

We have launched a unique new service in response to a surge in demand for digital audiology services since the start of the pandemic.

HDcare is a comprehensive service that combines the very best digital tools and services with real audiology expertise to give complete care to people with hearing loss, from the comfort of their homes.

Available to all Hearing Direct customers free of charge, HDcare includes advice on how to choose the right hearing aids, how to care for hearing devices, remote programming for fine tuning, access to a dedicated, fully trained audiologist, repairs and servicing for products under warranty, video and telephone assessments and diagnostics for the entirety of its customers’ hearing journey.

It is part of a major rebrand for Hampshire-based Hearing Direct, which includes a website refresh for its UK, US and European customers, a new logo, strapline and uplifted ecommerce platform that puts the customer at its core, all underpinned by HDcare.

While developing the new service, the business has also seen a rise in customers reporting hearing loss as a result of contracting COVID-19, with audiologists expecting this upward trend to continue as more research around the longer-term symptoms of the virus is published.

Bev Carter, Senior Hearing Aid Audiologist at Hearing Direct, says: “In light of the change in buying habits that was driven by the pandemic and a surge in demand for a digital solution, we have developed HDcare and our rebrand using feedback from hundreds of real customers."

We know that it is incredibly difficult to get personalised hearing care and support on the NHS because it is facing extreme pressure, so HDcare aims to relieve some of that burden by enabling quicker and more direct access to hearing experts. 

Plus, due to the rising cost of living, high street and private alternatives are becoming prohibitively costly for many people, who see no solution other than to put up with their hearing problems. We hope that with our rebrand and the launch of HDcare, we can reach thousands of customers who are in desperate need of expert advice, care and products that can really transform their lives in an affordable way.

Nobody should have to deal with hearing loss alone; with HDcare, we will assess customers’ needs, offer personalised product recommendations, and send products in the post, before following up with consultations on how to fit and tune the devices, and continued aftercare and advice to provide the best possible hearing journey. This unique combination of digital tools and real-life expertise gives customers a unique solution which they can access from the comfort of their own homes, making it easier than ever to manage hearing loss.”

Treatment and solutions to assist hearing loss are most effective when issued as early as possible, so Hearing Direct is prompting anyone who suspects any issues with their hearing to get in touch and book a free online hearing check as soon as possible.

Customers who already have the results of a recent hearing test from another expert provider can supply the results to Hearing Direct, who can then make expert recommendations and programme their devices based on the results.